Bathing hot sales of 530 million yuan, a year-on-year surge of 18.5%
OTEO’s research data show that in August 2019, the whole network of bath sales, online sales reached 530 million yuan, an increase of 18.5% year-on-year; the average price of the whole network transaction is 38.3 yuan, an increase of 3.4% year-on-year. The purchasing power is concentrated B2C platform, retail accounted for 87.6%, with Tmall, Taobao, Jingdong integrated e-commerce dominant. Data show that the integrated e-commerce retail accounted for up to 87.2%. The social e-commerce with Jindo and Yunji as the main battlefield fills 1.5% of the retail sales.
Shu Shu Jia/Lex led the way with new and emerging national products showing prominence
In August, Shu Shu Jia took the lead with 60.946 million yuan, followed by Lux with 53.995 million yuan. The company’s newest products, such as Six Gods, Adolph, Hanchan, Sena, Martin, Kostin, Mistley, Aubrey, Quanxi, and Oriental Jewel, were listed in the Top 20. netizens chose 0 soap-based moisturizing, whitening, and fragrant deodorant effects as their first choice.
Foreign brand flagship stores dominate
The data shows: TOP30 stores, Tmall, Jingdong, Suning Tesco three e-commerce stores shortlisted number of 111, Tmall supermarket to 59.32 million ranked first, other foreign brands flagship stores dominate the top five, Jingdong brand official flagship stores accounted for three seats, united Lever, Shu Skin Jia Jingdong self-owned official flagship store took the second and third place.
Fragrance and whitening effects are highly sought after
The data shows that the first runner-up of the Tmall off-sale single product was won by the new national products Hanchan and Sena Golden Body Wash Family, with retail sales divided into 7.73 million yuan and 6.73 million yuan. In addition, Shu Shu Jia , Yulan Oil, Lux, Dauphin bath single products on the list of high rate. With perfume, fragrance, niacinamide whitening effect of the body wash is highly sought after by Internet users.
High sales of family pack, good sales of various combinations
Data show that: the diversity of today’s body wash varieties to consumers added many choices. Jingdong Mall has the highest sales of 1,000ml sets, with consumer hardship concentrated in famous brands such as Shu Shujia, Koyoran and Lux. It is worth mentioning that the Martin men’s cologne shower gel set, which is subdivided into audience groups for men, is very popular in Jingdong. The selling point of the set is the combination type, both shower gel, shampoo, plus a bamboo charcoal oil control cleanser. This difference in the combination of creative sales is worth learning from other manufacturers.
