1. Launch models before the Spring Festival
SONY’s entry-level TV model, the X80J, will be the first to go on sale before the Lunar New Year. The SONY TV X80J comes in five sizes: 43, 50, 55, 65 and 75 inches, but only 55, 65 and 75 inches are expected in the domestic market. The X80J uses the same side-in backlight as last year’s X8000H, and the screen has a 50/60Hz refresh rate. It will continue to use the X1 image processing chip, but it will have two HDMI2.1 ports, support for VRR variable refresh rate technology and ALLM.
2.3 Models to be launched in June
The SONY TV A90J is also highly likely to hit the market in March this year. According to the current information, the initial size of the A90J will be 55 and 65 inches, and the 83-inch A90J will go on sale in May. The A90J will not have a 77-inch specification. A90J is equipped with a new XR cognitive chip, which has XR OLED contrast enhancement, XR Telly Color Pro, XR sharp dynamic and other technologies. It is equipped with two HDMI2.1 interfaces. The new screen sound field can also further improve the sound effect of A90J under the support of XR cognitive chip. The SONY TV X90J, X91J (exclusive model), 55 – and 65-inch SONY TV X90J are also available in March. The SONY TV X90J is equipped with many of SONY’s key LCD TV technologies, and the chip is also XR cognitive chip, which is very cost-effective.
3.4 Models to be launched in June
In April, the 75-inch SONY TV X90J/X91J will hit the market. The next flagship OLED model, the SONY TV A80J, will be available in 55 and 65 inches, and the X85J in 55, 65, 75 and 85 inches. The X85J also won’t have an XR cognitive chip, the image processing chip is the same X1 chip as the X80J, the backlight is a side-in backlight, the screen refresh rate is 100/120Hz, and the X85J has two HDMI2.1 ports.
4.5 Models to be launched in June
In May, the SONY TV 8K flagship Sati Z9J, 83-inch A90J, and 77-inch A80J will be available, as well as the 49-inch and 50-inch SONY TV X85J.
5.6 Models to be launched in June
Customers interested in SONY’s highest-end 4K LCD TV for 2021, the X95J, will have to wait until June to get their hands on the model. The final model, the X95J, has a full-array direct-down backlight with more light control. XR contrast enhancement, wide Angle of view, and XR sharp motion are all packed into the X95J. The 75 – and 85-inch X95J models also have X-anti-reflection technology, which reduces glare from the viewing process. Although the market time is late, but in 4K LCD TV, X95J is also the configuration of the faith models of Raman, naturally worth the patience of the majority of cable powder.
