2023, many home appliance brands have been eager to launch many new products, Sony is no exception, Sony recently announced this year’s 5 series of TV products, the new BRAVIA XR TV launch, so 2021 Sony BRAVIA XR TV how about it? Today we will be a specific review, interested partners to see it together!
1, the screen
Sony’s top-of-the-line Master Series TVs contain 4K OLED screen, 8K LCD screen two, will be equipped with a new sensor for sensing the ambient color temperature, so as to automatically adjust the white balance. This feature is very useful to improve the TV color temperature and indoor lighting does not match the problem. In addition, the brightness of the A90J Master OLED TV has been improved compared to its predecessor.
2, the system
System, Sony will be the first to carry the Google TV system, while the menu, software and other aspects will be customized by Sony itself. The actual experience of the new operating system will be similar to the previous one. In addition, the entire TV series will support Dolby Vision and HDR video.
3. Interface
Sony’s older TVs had problems with the HDMI 2.1 hardware receiver chip, resulting in a very blurry picture when the 4K 120Hz signal was input, which was also the case when paired with its own PS5. Sony’s 2021 TVs will all be equipped with HDMI 2.1 interface, which is expected to improve the problem of 4K 120Hz and above specification video input.
4, image processing
Image processing has always been at the heart of Sony’s TV design. Sure, its premium Bravia TVs are usually equipped with the latest, greatest display hardware, but the company’s love of image quality sets it apart from the competition. This year, Sony’s reputation has multiplied with Cognitive Processor XR, a new image processor that will work to bring “cognitive intelligence” to the upcoming Bravia XR LED and OLED TVs.
5. Processors
Cognitive Processor XR will also help Sony achieve 8K performance, said Kazuo Kii, the company’s global display and processor expert. Given the lack of content at that resolution, Sony’s 8K Master Series Z9J TVs (available in 75-inch and 85-inch sizes) will rely on XR upscaling to help HD and 4K content take advantage of those extra pixels. A focus on cognitive intelligence is particularly useful for 8K TVs because it allows Sony to focus its processing efforts on the important parts of the image, Kee said. A more powerful processor is needed to optimize the entire 8K screen in real time.
In addition to the Z9J, the Cognitive Processor XR will power the company’s Master Series A90J and A80J 4K OLED TVs as well as the X95J and X90J 4K LED sets. All of Sony’s TVs this year will also have Google TV built in as their built-in operating system, and you can also expect HDMI 2.1, which means they’ll support 4K at 120fps, eARC and variable refresh rates for the next generation of consoles.
6. Features
The key to Sony’s new TV lineup is the adoption of the cognitive processor XR, which is the “brain” of these TVs. According to the company, the processor is designed to replicate the way humans see and hear, enabling them to recognize the focus of the current picture. The entire display is divided into different areas, and the processor works to adjust the articulation between each element, producing what Sony calls a “realistic” picture that goes beyond what other artificial intelligence products can produce.
Its benefits are not limited to pictures; the cognitive processor XR also works to match audio to the current content on the screen. Even if the content being played does not have 3D surround sound, the processor will upconvert it to achieve an “immersive soundscape”. The processor is joined by a variety of other features, including HDMI 2.1 and Smart Speaker compatibility, sound from picture reality, Google TV, BRAVIA Core, hands-free voice capabilities, and more.
Depending on the model used, users will also find other features such as XR 4K and 8K magnification, ambient optimization, X Anti-Reflection, XR Motion Clarity, X Wide Angle, XR Triluminos Pro, two-way or three-way mounts, Netflix calibration mode and more. Sony will launch these new BRAVIA XR models in different sizes starting in the spring, with prices not yet disclosed.
7, Sony 2023 TV lineup
Z9J Master Series 8K (full array backlight LCD)
75 inches, 85 inches
A90J Master Series 4K (OLED)
55-inch, 65-inch, 83-inch
A80J 4K (OLED)
55-inch, 65-inch, 77-inch
X95J 4K (Full Array Backlight LCD)
65-inch, 75-inch, 85-inch
X90J 4K (full-array backlight LCD)
50-inch, 55-inch, 65-inch, 75-inch
It is also worth mentioning that Sony will release new TV products in China today (January 8) and should release the above TV products in China.
